MESSAGE FROM THE CEO:
What a year 2020 has been. Last year, this month, we had come off a high. Having been in three magazines for our first time ever - InStyle, Real Simple, and Rachel Ray Everyday. More than ever, people were learning about MamaP and joining the community. And when we thought 2020 was our year to take off, news about a new virus out of China began circulating. Within a short time, covid-19 came to the US. There was a time early on during the pandemic we were concerned about the future of our small business. There was a lot of uncertainty.
But then something amazing happened. Rather than worry about finances and sales, we did something different. We reached out to our customers to ask if they were ok. We let our retail buyers know it was ok if they paid late, because we understood the challenges. We began sharing daily workouts and inspirational words on Instagram. As a company, we turned our focus to helping the community, no matter what. We slowed down and took time to care.
And you know what? Along the way we grew. In June, Urban Outfitters sold us for the first time and sold out of the rainbow brush in only 2.5 weeks! Erewhon, our new LA-based natural foods store customer came on board for all stores. We got accepted into the largest natural foods distributor. Which allows us to be in more natural grocery stores. And with increased growth, we moved to a larger fulfillment center to keep up with sales. MamaP grew to over 200 retail stores in 2020. In November, MamaP was featured in the WSJ’s gift guide. The growth skyrocketed the second half of the year. We couldn’t believe it. There were a lot of firsts, to say the least.
In October, we introduced a new cause Reform. 1 in 4 people on Earth are locked up in the Land Of The Free. Around 2.3 million Americans are currently incarcerated. Of that number, 40% are Black men. Consider that Black men make up only about 6.5% of the US population. As Senator Cory Booker states, “Right now, we now have more African-Americans under criminal supervision than all the slaves back in 1850s.”
Melanin is in all of us, it’s what connects us all to one another. Some people have more melanin which makes their skin tanned or darker. This is what we are celebrating. The beauty of melanin and showcasing different shades of people of color.
For our holiday collection, we partnered with Anuna Education. They are a social good organization based in India. Anuna works to end the exploitation of artisans. By offering 320 hours of training that is supported by the India Government. The training program prepares artisans to become small business owners. After graduating, they have the opportunity to get a micro loan for their business. Our holiday gift bags were created by a womxn artisan that owned a fabric printing shop. The technique used traditional Indian printmaking techniques that used hand stamping. To learn more about Anuna, read more here.
In 2020, together we diverted close to 17,000 plastic toothbrushes from the landfill. That’s the equivalent of 422 pounds of plastic toothbrushes and packaging. Considering a billion toothbrushes are disposed in the US every year, at least we know we’re making a dent.
And we haven’t lost sight of the MamaP mission through it all. If anything, we’ve leaned into the mission even more.
Do Good. Live Better. Everyday.
Founder + CEO, MamaP
2020 IMPACT REPORT
Since day one, we have donated to nonprofits that support sustainability, human rights, and mental health. And we’re far from being finished. In celebration of your impact, we’ve created a comprehensive report. This details how MamaP uses its business to do good and live better, everyday. Despite all that has happened this past year, and all that may come in the future, our community is stronger than ever. And that’s thanks to you.
We believe that diversity brings the brightest ideas. That equality is what bands us together as a human race. Our team at MamaP is highly diverse and spans across 7 timezones. 64% of the team identifies as Womxn. And 73% of the team identifies as minority.
Considering that 140,000 jobs in the US were lost in December. Womxn lost 156,000 jobs while men gained 16,000 jobs. We are in the midst of a She-pression, with womxn leaving the workforce at alarmingly high rates.
We celebrate diversity in all we do. From sourcing products from womxn-owned factories to working to build a diverse team. In all we do, we strive to be as inclusive as possible. Inclusivity and partnership is what will carry us forward.
Since day one back in 2017, we have embedded a carbon offset program into our company. By putting Mother Earth first, we knew we had to go beyond reducing plastic. Carbon emissions have grown at high rates around the world.
But we didn't want to stop at carbon offsetting only. We wanted our donations to stretch even further. That's why we selected SeaGrass Grow (The Ocean Foundation) to help us reach our goals.
In 2020, we offset 44 tonnes of carbon. That's a lot! It's the equivalent of:
- Growing close to 2,000 mature trees.
- Over 100 average homes’ monthly electricity
- Over 48 acres of US forests in 1 year
- 4.6 million smartphones charged
You're probably wondering, what exactly is Seagrass.
What is seagrass?
Seagrasses are plants that grow in shallow waters and are found along the coasts. Seagrasses help ecosystems, like sea nurseries. They are a reliable source for carbon sequestration. Seagrasses occupy 0.1% of the seafloor, yet are responsible for 11% of the organic carbon buried in the ocean.
- Seagrass habitats are up to 35x more effective than Amazonian rainforests in their carbon uptake.
- A single acre of seagrass may support as many as 40,000 fish, and 50 million small invertebrates like crabs, oysters and mussels.
Seagrass meadows reduce flooding from storm surges and hurricanes by soaking up seawater and dissipating wave energy.
Between 2–7% of the earth’s seagrass meadows, mangroves and other coastal wetlands are lost annually, a 7x increase compared to only 50 years ago.
For every $1 invested in coastal restoration projects and jobs, $15 in net economic benefit is created from reviving, expanding or increasing the health of seagrass meadows, mangrove forests, and salt marshes.
There are two ongoing projects in Puerto Rico: one in Jobos Bay and the other on the island-municipality of Vieques.
The first project is based in the Jobos Bay National Estuarine Research Reserve. It's designed to repair damages to seagrass and mangrove forests caused by Hurricanes Irma and Maria (2017). Restoration areas are based on a post-hurricane assessment released by NOAA for FEMA. They recently finished the pilot project (roughly 5 acres of seagrass and 1 acre of mangrove forest), and are working on a restoration plan for a much larger project that will include at least 300 acres of mangrove restoration.
The other project in Vieques, Puerto Rico is designed to repair hurricane-related damages. Hurricane Maria (2017)--the strongest storm to hit Puerto Rico in 89 years. It caused major impacts to the Bioluminescent Bay on the island of Vieques. It serves as a key environmental, economic, and cultural resource for surrounding communities. Experts believe this ecosystem will be affected by climate change because of more frequent and powerful storm events.
Many parts of this area need restoration to recover in time for the next major hurricane. If it's not restored in time, habitat destruction could result in the permanent loss of bioluminescence. Through this project, they will work on a large-scale restoration work. Increasing the climate resilience of the Bay is important to protect the ecosystem’s biodiversity. It serves as a protective natural barrier for surrounding communities and is one of the most important drivers of sustainable economic development on Vieques. The project is taking place within the boundaries of the Vieques Bioluminescent Bay Natural Reserve, a 1140 acre protected area.
PICK A COLOR, CHOOSE A CAUSE. Every year we donate 5% of sales back to important non-profits.
We empower people to live healthy and balanced lives, give back to communities, and honor the environment.
In 2020, we donated to six non-profit organizations. Continue reading for the non-profits annual updates.