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The Skin-First Difference Designed by a parent for the most reactive skin, our formula is strictly 100% free of the "Big 4" irritants: SLS, MI, Optical Brighteners, and synthetic fragrances. It’s a deeper clean that’s safe for newborns, athletes, and everyone in between.
By removing 99% of the water and 100% of the plastic, we’ve replaced heavy, messy jugs with a slim, aesthetic envelope. It’s a high-vibe laundry room and a lower carbon footprint in one simple switch.
What’s Inside (The Science of the Clean)
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Targeted Bio-Enzymes: Naturally digests tough organic stains (formula, sweat, grass) at the molecular level without masking them.
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Coconut-Derived Surfactants: Gentle, plant-based lifting agents that rinse completely, leaving zero residue on your fibers or your skin.
What We Strategically Exclude
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NO SLS / SLES (Unlike many leading ‘Eco’ brands)
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NO Optical Brighteners (The chemicals that make clothes 'look' white by coating them)
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NO Parabens, Phthalates, or Dyes
Professional performance. Zero residue. Nothing left behind but clean fabric.
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